Vercesi Hardware is a small mom-and-pop style hardware store that has a century long history. It changed its name to 23rd Street Hardware Store in recent years, but the owner is still the same. This identity was made in an effort to revive the old name and history of the store. The wood type was individually scanned in and set in the characteristics of early 1900s ephemera. The business card features a mini calendar on the back, which was a common practice in the era.