While freelancing at Deutsch NY, I had the great opportunity of collaborating with their extremely talented creatives to design the holiday promotional material. With an unusual concept of a blackletter holiday ornament in mind, each snowflake was drawn with a broad nib calligraphy pen. The greatest challenge was getting the hexagonal points to line up organically. The end product was a laser-cut white acrylic snowflake in a custom wooden box, as well as a website.
Design Director: Juan Carlos Pagan
Senior Designer: Brian Gartside
Part of a series of postcards of locations I've visited throughout the years, the Governors Island postcard has a vintage carousel theme, reflecting the collection of old french carousels that were located on the island.
A hand lettered piece for a 4x6 postcard that celebrates the festivity at disneyland.
Disons(working name) is a bold and lively display typeface designed to have a playful nature as well as an assertive attitude in large scale.
It was inspired by a specimen from Constantin in 1834, but has since been redrawn to have a more refined, modern atmosphere. Taking cues from the playful friendliness of the French source material, but still also giving a tip of the hat to Bodoni, it is meant to be a wilder, playful younger brother of sorts. It is meant to be used in large applications, such mastheads and large-scale environmental design, where it can catch the eye for its assertive but playful nature.
Other weights are still in the works, and this page will continue to be updated.
Vercesi Hardware is a small mom-and-pop style hardware store that has a century long history. It changed its name to 23rd Street Hardware Store in recent years, but the owner is still the same. This identity was made in an effort to revive the old name and history of the store. The wood type was individually scanned in and set in the characteristics of early 1900s ephemera. The business card features a mini calendar on the back, which was a common practice in the era.
Part of a series of postcards of locations I've visited throughout the years, the lettering for San Francisco was particularly hard to decide on, since it was a place that I lived in for a year. In the end, I decided to reflect the variety of people and cultures that clash in the historic city - ending up in a colorful gradient with a variety of graphic styles.
Part of a series of postcards of locations I've visited throughout the years, this lettering piece touches on the beachside romantic atmosphere of Montauk.
The Coney Island postcard is a part of a series of postcards that documents various locations around the U.S. Painted with gouache, this piece was hand lettered on cold watercolor paper.
Sonsu Theatrical Posters
Since the summer of 2010, Sonsu Theatre Company has been a constant client, commissioning a poster or two per year. The two posters showcased here have been highlighted as favorites(or most hated) by the audience.
DURU VILLAGE POSTER
Duru Villiage is a story is about individuals that cannot agree on each other's point of view. However as the plot goes on, they start to understand each other and realize that they share the same core values. Taking the cue from that thought, the poster was concerted with the idea that a lot of typefaces would be overlapping but the words would still be recognizable. The overlapping typefaces represent all the different characters and views that are in the show, and green and blue represent the traits of the main two characters.
FIRST RATE HUMAN
In The First-Rate Human, the main storyline tells the story of a family that goes to the extreme, even selling body parts of the father to further the career and social status of their son. The promotional items were designed for a dramatic effect on the viewer. After the posters were distributed, they had explosive responses, both outrage and enthusiasm(including calling up magazines that the poster had run in to threaten to unsubscribe).
Bobbi Brown, the founder and leader of the cosmetics company, is always inspired by modern women in the workplace, and the natural skin and lip colors they have. Taking cue from Bobbi, the re branding was centered on the image of modern elegance and boldness. The two bold ‘B’s of Bobbi Brown was intertwined together to crate a monogram. Reduced to a smaller size, it almost looks like a gift box, which is perfect for a cosmetics brand. The packaging was designed with the same idea, and a color ribbon sticker was added to each package to indicate the color.
Greeting Card Series
A series of letterpress cards that were made for a self-promotional project. Hand-pressed with love in Brooklyn.
Mermaid Inn calls themselves the casually sophisticated urban fish shack of the East Village, and rightfully so. This self-promotional concept for the identity was envisioned while thinking about the beach - how many people write names of themselves and loved ones by writing on sand or arranging pebbles. With this idea, the logo was decided to be made with pebbles on black sand, as many black sand beaches around the world. In addition to the logo, the coaster features a M made in pebbles for Mermaid inn, and the check presenter also has black sand in it with seashells. The check presenter was intended to be a message in a bottle. When presented to the customers, the check goes in a clip underneath the cork, and the lid can be used to hold cash and cards.
Game of Thrones
A self-promotional short promo/teaser video for the HBO series Game of Thrones. Game of Thrones is a fantasy tv series that is about several noble houses fighting in a civil war against each other. Each of these noble houses have an animal for their symbol. This TV promo, made for season 3, gives a little teaser about the upcoming season using the animal symbols of the 5 main noble houses(Wolf for Stark, Lion for Lannister, Stag for Baratheon, Rose for Tyrell, and Dragon for Targaryen).
Game of Thrones Promo
René Redzepi is a star chef and co-owner of the famous restaurant Noma in Copenhagen, Denmark. This poster was made for the event Library Presents, in Apple Headquarters, where he came to talk about his methodology in creating dishes. The poster was inspired by his speciality in fish dishes and his signature style of utilizing cooking ingredients that were foraged from the earth and forest. All the greenery was photographed in a fish shape after being collected from the gardens around Apple Headquarters.
Art Director: Aled Williams
This project was to design marketing icons and logos showcased in the Apple Worldwide Developers Conference Keynote Presentation. Often shortened as WWDC, it is an annual event that Apple, Inc. holds for developers. During this time, Apple showcases its new technology and software for the public. For 2014, the highlight of the Keynote presentation was the functionality of the new iOS for mobile and OS for Mac. The icons needed to be designed for all different sizes, since they would be presented large for the conference Keynote, but it would also be scaled down to a much smaller size for the website. The icons were designed to be in line with previous Apple icons to present a continuous design voice for the company, but also to be iconic so they could stand out on its own.
A back-to-school themed window display, this window features papers shaped into a tree of education, coming out of Apple products. This window display was designed for Apple Stores worldwide in the summer of 2014. There are more than 200 Apple retail stores throughout the world, and making a window display for all of them is no easy task. Since production takes quite a few months in advance, there is usually no brief that has been made for the products that are to be on display. In a way it is liberating to be as creative as you can with the design; on the flip side, it is very easy to get lost. After weeks of concepting, the final design was settled to feature a back-to-school window display. Inspired by the possibilities of the iPad Air and Macbook Air, many mac screenshots and sketches were shaped as individual sheets of paper to form a tree of education sprouting from the screen of the device.