CATEGORY Promotional poster THEME Abstract fish made out of foraged ingredients
René Redzepi is a star chef and co-owner of the famous restaurant Noma in Copenhagen, Denmark. This poster was made for the event Library Presents, in Apple Headquarters, where he came to talk about his methodology in creating dishes. The poster was inspired by his speciality in fish dishes and his signature style of utilizing cooking ingredients that were foraged from the earth and forest. All the greenery was photographed in a fish shape after being collected from the gardens around Apple Headquarters.
CATEGORY Student Project THEME Homage to brand history INTENT An identity that befits Vercesi Hardware, that has been in business since 1912
Vercesi Hardware is a small mom-and-pop style hardware store that has a century long history. It changed its name to 23rd Street Hardware Store in recent years, but the owner is still the same. This identity was made in an effort to revive the old name and history of the store. The wood type was individually scanned in and set in the characteristics of early 1900s ephemera. The business card features a mini calendar on the back, which was a common practice in the era.
CATEGORY Student Project THEME Bold and graceful INTENT A monogram style logo as centerpiece of the identity to portray boldness and elegance.
Bobbi Brown, the founder and leader of the cosmetics company, is always inspired by modern women in the workplace, and the natural skin and lip colors they have. Taking cue from Bobbi, the re branding was centered on the image of modern elegance and boldness. The two bold ‘B’s of Bobbi Brown was intertwined together to crate a monogram. Reduced to a smaller size, it almost looks like a gift box, which is perfect for a cosmetics brand. The packaging was designed with the same idea, and a color ribbon sticker was added to each package to indicate the color.
Sonsu Theatrical Posters
CATEGORY Theatrical posters
Since the summer of 2010, Sonsu Theatre Company has been a constant client, commissioning at least one poster each year. The two posters showcased here have been highlighted as favorites(or most hated) by the audience.
DURU VILLAGE POSTER
This is a poster for a theatrical show in South Korea, Daejeon for Sonsu Theater Company. The synopsis of the story is about two individuals that cannot agree on their point of view at first, but then start to understand each other and realize that their views are actually similar in the core idea. In the same trail of thought, the poster was concerted with the idea that a lot of typefaces would be overlapping but the words would still be recognizable. The overlapping typefaces represent all the different characters and views that are in the show, and green and blue represent the traits of the main two characters.
FIRST RATE HUMAN
In The First-Rate Human, the main storyline tells the story of a family that goes to the extreme, even selling body parts of the father to further the career and social status of their son. The promotional items were designed for a dramatic effect on the viewer. After the posters were distributed, they had explosive responses, both outrage or enthusiasm.
Game of Thrones
CATEGORY Student Project(Motion Graphics) THEME Striking symbolism KEYWORDS Symbolism, serious, house animals, striking, contrast THESIS A promo for a TV series that makes use of the heavy symbolism in the show
A short promo/teaser video for the HBO series Game of Thrones. Game of Thrones is a fantasy tv series that is about several noble houses fighting in a civil war against each other. Each of these noble houses have an animal for their symbol. This TV promo, made for season 3, gives a little teaser about the upcoming season using the animal symbols of the 5 main noble houses(Wolf for Stark, Lion for Lannister, Stag for Baratheon, Rose for Tyrell, and Dragon for Targaryen).
Game of Thrones Promo
Saramago Book Jackets
CATEGORY Student Project(Book Jackets) THEME Turning mundane to surreal KEYWORDS Mundane, surreal, critical, ordinary yet absurd THESIS Book jacket series that utilizes everyday objects to transform the mundane into the surreal.
Nobel winning author Jose Saramago has a talent to turn even the simplest of subjects to a surrealist experimentation. This series features three books of the kind. Blindness, where a plague of white blindness sweeps the city, All the Names, where a government worker becomes obsessed with a anonymous woman on file; and Death with Interuptions, where death no longer occurs in one town. In all these book jackets, ordinary everyday items are treated in such a way that the items lose meaning as individual objects and start to have a meaning as a whole in surreal format.
CATEGORY Student Project(Branding) THEME Trendy and graceful KEYWORDS Unconventional, casual, sea and beach, sophisticated, trendy THESIS A seafood restaurant identity that is unconventional yet elegant through beach motifs
Mermaid Inn calls themselves the casually sophisticated urban fish shack of the East Village, and rightfully so. The concept for the identity was envisioned while thinking about the beach - how many people write names of themselves and loved ones by writing on sand or arranging pebbles. With this idea, the logo was decided to be made with pebbles on black sand, as many black sand beaches around the world. In addition to the logo, the coaster features a M made in pebbles for Mermaid inn, and the check presenter also has black sand in it with seashells. The check presenter was intended to be a message in a bottle. When presented to the customers, the check goes in a clip underneath the cork, and the lid can be used to hold cash and cards.
La Vie Boheme
CATEGORY Student Project(Editorial) THEME Restrained emotion KEYWORDS Energetic, suppressed, hopeful, loud yet quiet, free soul THESIS A book containing expressive emotion, yet suppressed and restrained enough to be structured in a format.
La Vie Boheme is a song with lyrics written by Jonathan Larson in the musical Rent. The song is about bohemianism, and the type of people that lived in the alphabet city of Manhattan in the 1980s. It lists a lot of the ideas and trends of the time. To best celebrate the energetic, enthusiastic lyrics, the book was created with corresponding photography and various weights of the typeface United. The final book was printed on 32lb Milkweed paper and bound in accordion style. The book was exhibited in the 2012 ADC show.
The characters of Rent want to be a completely free soul but are not able to because of all the complications real life brings them. Therefore all the spreads in the book were meant to be expressive, but still contained with rules. The typography, using the entire United family, was meant to be very diverse and loud, yet still kept in a tight box form.
Photography Credits Laura Levine Oliver Zahm Mary Ellen Mark Nan Goldin